Brand Identity · Spirits · Aryan Pruthi
Rastro Tequila
Visual identity rollout for a premium spirits brand — wordmark, label system, and launch collateral that read both professional and approachable.
Selected work
Work that earned its place on this page.
The performance case studies show the math. The brand projects show the craft. The list is short on purpose — we'd rather show fewer projects with full context than pad the page with logos.
Performance case study · 01
Reason Clothing
Performance Marketing · Men's Streetwear · New York
ROAS from 2.0x to a sustained 5–6x weekly across six months.
Context
Reason had built a real brand but their account was leaking. Creative was stale, the funnel was over-segmented, and reporting only spoke in platform ROAS. The business was profitable, but spend couldn't scale without hurting margin.
Approach
- Restructured the funnel into a clean cold-warm-hot path with lookalikes pulled from high-value pixel events.
- Replaced the retargeting list with a three-stage narrative across awareness, consideration, and urgency.
- Cleaned the pixel implementation and UTM mapping. ROAS stability improved before any new creative shipped.
- Aligned messaging from ad to landing page to PDP.
Numbers
2.0→3.5×
ROAS · Months 1–2
4.5×
ROAS · Month 3
5–6×
ROAS · Months 4–6 at higher spend
What we'd handle differently
We spent too long on Meta in the first eight weeks. Branded Google search would have been a faster win. We caught it by month three, but the first six weeks left margin on the table.
Operator on this account: Mayank Sharma
Performance case study · 02
310 Nutrition
Performance Marketing · Wellness · USA
$192,500 revenue from $58,000 paid spend in the first 90 days.
Approach
- Built a full-funnel awareness-to-conversion structure.
- Iterated creative weekly and rebalanced placements.
Numbers — first 90 days
$192.5K
Revenue
$58K
Paid spend
2,750
Orders · $70 AOV
3.3×
Blended ROAS
In months 4–6, with around $70,000 of additional spend, ROAS climbed to roughly 4.5x on the strongest cohorts.
What we'd handle differently
Weekly creative testing was too aggressive for the bid algorithm to settle into a stable pattern. A 10–14 day testing window would have given the system room to optimize properly, especially on the higher daily budgets.
Brand & design work
Selected brand and packaging projects.
Six projects from the studio. Each one a different category and a different brief — the variety is intentional.
Packaging · F&B · Shubrat Gupta
Peanut Butter Packaging System
A packaging system for a nut-butter line built to hold up on a crowded shelf. Type-led design with strong color blocking that photographs cleanly for retail and e-commerce.
Campaign Design · Shubrat Gupta
Urban Canvas
Campaign design for an urban arts initiative — posters, social, and event collateral. The visual system carried across formats without losing its core energy.
Brand & Packaging · F&B · Shubrat Gupta
Benny & Joon
Identity and packaging for a food-truck concept. Built for fast recognition curb-side and clean translation into delivery packaging.
Visual Identity · Lifestyle · Aryan Pruthi
Lifestyle Identity System
Identity work for a lifestyle category brand — color, type, and graphic library tuned for content-heavy social rollout.
Packaging · F&B · Shubrat Gupta
Snack Range Packaging
Range packaging across three SKUs in a single shelf system. Strong primary type with a flexible secondary layer for variant differentiation.
Cinematography & content
Selected cinematography work.
Featured reel and projects launching soon — pulling Rohit's strongest commercial and brand work, with festival and film work kept on his personal portfolio link.