Selected work
Work that earned its place on this page.
The performance case studies show the math. The brand projects show the craft. The list is short on purpose — we'd rather show fewer projects with full context than pad the page with logos.
Performance case studies
Results with the operating context intact.
Each case keeps the constraint, the shift, the numbers, and the retrospective.
ROAS from 2.0x to a sustained 5-6x weekly.
Operator on this account: Mayank Sharma
Context
Reason Clothing arrived with a working product, a loyal NYC audience, and a streetwear identity with real cultural pull. ROAS was holding at 2.0x. Every attempt to scale spend pulled profitability down with it.
The real issues
- Creative was product photography with discount overlays — no buyer psychology, no emotional pull.
- The funnel wasn't moving audiences through cold, warm, and hot — every segment was seeing similar messaging.
- Pixel signals were noisy. Retargeting logic was outdated.
- Campaigns were spread across too many ad sets with no consolidated learning.
What changed
- Rebuilt creative around NYC streetwear identity with UGC, objection-handling sequences, and lifestyle-first product positioning.
- Restructured the funnel into a clean cold-warm-hot path with lookalikes pulled from high-value pixel events.
- Replaced the retargeting list with a three-stage narrative across awareness, consideration, and urgency.
- Cleaned pixel implementation and UTM mapping before any new creative shipped.
- Aligned messaging from ad to landing page to PDP.
Numbers
What we'd handle differently
We spent too long on Meta in the first eight weeks. Branded Google search would have been a faster win. We caught it by month three, but the first six weeks left margin on the table.
$192,500 in revenue on $58,000 of paid spend.
Operator on this account: Mayank Sharma
Context
310 Nutrition had product-market fit and an engaged customer base. Their social presence wasn't converting to revenue, and paid acquisition wasn't scaling cleanly.
Phase 1 — warming the audience
- Segmented wellness audiences by interest and behavior.
- Used creator and influencer content to build credibility before pushing the sell.
- Leaned on short-form video and UGC to drive engagement.
- Sixty days in: 8,000 to 10,000 follower growth, 3.2x engagement lift.
Phase 2 — converting the audience
- Retargeted social followers and site visitors with high-performing video and product carousels.
- Built a full-funnel awareness-to-conversion structure.
- Iterated creative weekly and rebalanced placements.
Numbers — first 90 days
In months 4-6, with around $70,000 of additional spend, ROAS climbed to roughly 4.5x on the strongest cohorts.
What we'd handle differently
Weekly creative testing was too aggressive for the bid algorithm to settle into a stable pattern. A 10-14 day testing window would have given the system room to optimize properly, especially on the higher daily budgets.
Brand & design work
Selected brand and packaging projects.
Six projects from the studio. Each one represents a different category and a different brief — the variety is intentional.
Premium spirits identity.
Wordmark, label system, and packaging architecture built to read premium without leaning on Western or hacienda cliches.
Built to scale across tags, packaging, and digital.
Identity system for a print and stationery brand with a mark and type system that stays clean across touchpoints.
A vibrant growth-led agency identity.
Bold typography and a vibrant palette create a professional, approachable presence for D2C founders.
Type-led shelf presence.
A packaging system for a nut butter line built to hold up on a crowded shelf and photograph cleanly for retail and e-commerce.
Campaign design across posters, social, and event collateral.
The visual system carried across formats without losing its core energy.
Built to register at thirty feet and at three feet.
A complete brand identity for a food truck concept — logo, type, packaging, and on-site signage.
Cinematography & content production
Selected cinematography work.
Packshots that work in a vertical feed. Brand films that don't read like ads. Product video that earns watch time.
Packshots that hold attention
Lighting, movement, and framing tuned for vertical feeds without making the brand look cheap.
Brand films that don't feel like ads
Short-form narratives and product moments shaped for watch time, memory, and brand taste.
Production tied to media needs
Shot lists and deliverables planned around the ad account, channel mix, and creative testing cadence.
Audit
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