About – Social Opp

Why

We're not scaling headcount.

Agencies grow by adding bodies, then adding clients to justify those bodies. The work gets distributed to whoever has capacity that week. The senior people who pitched you end up approving decks instead of running the account.

We wanted something different. Four people, three services, full attention on every client. When we eventually add a fifth person, it'll be a senior with their own track record leading a new discipline — not a junior covering up missing hours.

The people you'll work with

Here's everyone.

Performance Marketing

Mayank Sharma

Five years running paid media for D2C and consumer service brands across India and the US. Focus areas include account architecture, creative testing systems, and connecting paid performance to business metrics like contribution margin and payback period. Notable engagements include scaling Reason Clothing from 2.0x to a sustained 5–6x ROAS and generating $192K in attributable revenue for 310 Nutrition.

Brand & Visual Identity

Shubrat Gupta

Four years in graphic design and visual storytelling, with depth in packaging design and brand identity systems. His portfolio shows attention to detail across both print and digital formats, with strongest work in product packaging and marketing campaign design.

Brand & Visual Identity

Aryan Pruthi

Visual designer working across identity, packaging, and brand systems for consumer-facing brands. Categories include F&B, retail, and lifestyle. Notable work includes the full visual identity rollout for Rastro Tequila.

Cinematography & Content Production

Rohit Sharma

Cinematographer, photographer, and editor with four years of work spanning short films, music videos, and brand commercials. Brings a film-craft sensibility to performance content — packshots that hold attention in a vertical feed, brand films that don't feel like ads, and product video tuned for the platforms that drive revenue.

Who we work with

We're picky about who we work with.

We're a strong fit if:

Your D2C brand is past ₹25L per month, or you're funded and pushing toward that mark.
You want senior input on every meeting instead of a project manager relaying it.
Your category sits within clothing, F&B, or adjacent consumer goods.
You're comfortable working with founders directly, without layers.

We're not a fit if:

Your brand is pre-product or pre-revenue.
You're looking for a managed-service relationship with minimal involvement.
You sell B2B software, local services, or anything outside consumer D2C.

House rules

Five rules we won't break.

01We won't take on a client we don't believe we can move forward.
02We won't sign two brands competing in the same sub-category.
03We won't charge for strategy decks that nobody is going to read.
04We won't position ourselves as experts in a category where we haven't shipped.
05We won't hide concerns from a founder to protect a contract.

Staying small is the strategy.