Services
Three pillars.
Performance marketing, brand identity, and content production. The founders run the work themselves.
01
Performance Marketing
Run by Mayank Sharma
Paid media tied to your P&L, not the dashboard.
Most D2C accounts stop scaling for one of three reasons. Creative output isn't fast enough to keep the algorithm fed. Campaign structure was built for a logic that doesn't suit a repeat-purchase business with a 4x AOV. And reporting tracks platform metrics like ROAS without ever connecting them to blended CAC, MER, or payback period. A working account fixes all three.
Some signals this service is for you
- →ROAS has plateaued under 3x and scaling spend hurts your margin.
- →You've been running the same five ads since the start of the year.
- →Reports tell you ROAS but say nothing about blended CAC or contribution margin.
- →Your last agency was optimizing the dashboard while your P&L stayed flat.
What the engagement covers
- Meta and Google account management — one or both, depending on scope.
- Account restructure built around your average order value and creative test cadence.
- Eight to fifteen new ad concepts per month.
- Funnel and landing page review before we attribute any issue to the ads.
- Weekly working sessions and monthly business reviews using MER, CAC, and contribution margin.
Engagement terms
Three-month minimum. Pricing is scoped after the audit conversation.
02
Brand Identity & Design
Run by Shubrat Gupta and Aryan Pruthi
Brand systems that hold up on a packshot, an ad, and a shelf.
Weak visual identity costs more than founders typically estimate. It shows up as lower ad CTR, slower social growth, weaker shelf presence, and a price ceiling that's hard to break through. This service is what fixes those problems.
Some signals this service is for you
- →Your packaging looks like three other brands in the same category.
- →Your identity is falling behind your price point.
- →You've outgrown the logo your cousin made, and you know it.
- →Your retail packaging works, but your e-commerce assets fall apart.
What the engagement covers
- Full visual identity systems — wordmark, type, color, motion principles.
- Packaging design tested for shelf and e-commerce simultaneously.
- Brand guidelines that read like a working manual, not a 90-page deck.
- Campaign and launch design built around the identity, not bolted on.
Engagement terms
Six to ten week engagements. Scope is fixed before kickoff.
03
Cinematography & Content Production
Run by Rohit Sharma
Performance content with film-craft underneath.
Stock-feel ads don't perform anymore, and pure film-school work doesn't convert. The middle is where revenue lives — brand films that don't feel like ads, packshots that hold attention in a vertical feed, and product video tuned for the platforms that drive revenue.
Some signals this service is for you
- →Your ad library hasn't seen new video creative in months.
- →Your product photography works for the website but flops in ads.
- →Your brand films look like agency reels and nothing like the brands your customers actually buy from.
- →You're paying a separate shoot vendor whose work doesn't connect to anything your media buyer needs.
What the engagement covers
- Pre-production planning — shot lists, talent, locations, set direction.
- Production — cinematography, photography, and on-set direction.
- Post-production — editing, color, sound design.
- Output formats sized for the channels your media is actually running on.
- Optional integration with the performance side, so creative briefs come from the ad account rather than a separate request thread.
Engagement terms
Project-based. We build the shoot, then hand the library to your team or your social partner.
What's not on offer
Some things we won't sell.
- We don't sell ongoing content creation as a standalone subscription.
- We don't take on B2B SaaS, local services, or pre-revenue brands.
- We don't charge for decks nobody is going to read.
Send your brand over