Three pillars.

Performance marketing, brand identity, and content production. The founders run the work themselves.

Performance Brand Content Combined

01 / Run by Mayank Sharma

Performance Marketing

Paid media tied to your P&L, not the dashboard.

Most D2C accounts stop scaling for one of three reasons. Creative output is not fast enough to keep the algorithm fed. Campaign structure was built for a logic that does not suit a repeat-purchase business. Reporting tracks ROAS without connecting it to blended CAC, MER, or payback period.

A working account fixes all three.

Signals this service is for you

  • ROAS has plateaued under 3x and scaling spend hurts your margin.
  • You have been running the same five ads since the start of the year.
  • Reports tell you ROAS but say nothing about blended CAC or contribution margin.
  • Your last agency was optimizing the dashboard while your P&L stayed flat.

What the engagement covers

  • Meta and Google account management.
  • Account restructure around AOV and creative test cadence.
  • Eight to fifteen new ad concepts per month.
  • Funnel and landing page review before blaming the ads.
  • Weekly working sessions and monthly business reviews.

Three-month minimum. Pricing is scoped after the audit conversation.

02 / Run by Shubrat Gupta and Aryan Pruthi

Brand Identity & Design

Brand systems that hold up on a packshot, an ad, and a shelf.

Weak visual identity costs more than founders typically estimate. It shows up as lower ad CTR, slower social growth, weaker shelf presence, and a price ceiling that is hard to break through.

Signals this service is for you

  • Your packaging looks like three other brands in the same category.
  • Your identity is falling behind your price point.
  • Your team is producing creative faster than it is producing wins.
  • Your ads look beautiful but they are not converting.

What the engagement covers

  • A full visual identity system - logo, typography, color, and guidelines.
  • Packaging design where the category requires it.
  • A production-ready asset library your team can actually use.
  • Design support for landing pages and priority creative.
  • Brand strategy worked into the design process.

Project-based. Scope and pricing are defined per deliverable.

03 / Run by Rohit Sharma

Content Production

Performance content built for the feed, not the festival.

Most D2C brands run into one of two content problems: shoots that look beautiful but flop as ads, or shoots that perform on the platform but make the brand look cheap. This work is built to avoid both.

The craft is rooted in film - lighting, framing, editing rhythm - but tuned for the channels that drive your revenue.

Signals this service is for you

  • Your ad library has not seen new video creative in months.
  • Your product photography works for the website but flops in ads.
  • Your brand films look like agency reels and not like the brands your customers buy from.
  • You are paying a separate shoot vendor whose work does not connect to the media buyer.

What the engagement covers

  • Pre-production planning - shot lists, talent, locations, set direction.
  • Production - cinematography, photography, and on-set direction.
  • Post-production - editing, color, sound design.
  • Output formats sized for the channels your media is running on.
  • Optional integration with the performance side.

Project-based. Most engagements run as multi-day shoots with a defined deliverables list.

04 / Combined engagements

Brand, performance, and production, owned by the same four people.

In a typical agency, these three sit on different teams that rarely share context. The output is design that does not convert, performance creative that breaks the brand, and shoots that do not feed either.

When the same team handles all three, the brand system gets built with distribution in mind. Packaging is shot with UGC in view. Color is tested against ad placements. Headlines are written for both website and ad library.

This is why most combined engagements outperform the single-service ones.

05 / Scope

What is outside our scope.

We are honest about the gaps, because clarity saves everyone time.

01We do not run social media management in-house. We can recommend partners.

02We do not sell ongoing content creation as a standalone subscription.

03New disciplines will come in-house only when led by a senior with a portfolio that holds up.

Send your brand over.

We will send back a written audit.

Request an Audit